Press Release:
Midnight Pass Inc Makes Debut at 2007 Interbike in Las Vegas

CONTACT: Brad White, Midnight Pass, (781) 834.0112

Midnight Pass Inc to introduce the new Pet Cruiser® Line of cycling products at the Interbike International Bicycle Expo at the Sands Expo & Convention Center, Las Vegas, Nevada,
Wednesday – Friday, September 26 – 28 9:00 a.m. - 6:00 p.m.
Booth # 4617

DATELINE: MARSHFIELD, MASS AND Las Vegas, Nevada… Midnight Pass, creators of innovative pet products to thousands of customers worldwide, will unveil three hot new items for pampered pets and their cycling owners at the Interbike International Bicycle Expo at the Sands Expo & Convention Center, Las Vegas, Nevada, Wednesday – Friday, September 26 – 28 9:00 a.m. - 6:00 p.m. Booth # 4617

Midnight Pass, a direct marketer and online retailer with corporate headquarters in Marshfield, Mass., creates and markets problem solving products that enable consumers to safely travel with their pets in autos, trains, boats, airplanes or while pedaling bikes. Innovative pet cycling products for 2008 include Pet Cruiser®, Wicker Cruiser™, Sport Cruiser™ and Pooch Caboose™

“ Midnight Pass has enlarged its existing outdoor pet product base to include new and improved pet travel gear for bicyclists”, said Brad White, founder and president of Midnight Pass Inc. “The company is enjoying an upsurge in wholesale orders, export demand, television home shopping and retail sales as a result of its thoughtful product design, rugged quality with problem solving characteristics in its Pet Cruiser® line of products. By Christmas 2007, nearly 500,000 paws will have stepped into a Midnight Pass Pet Product,” White stated. “Midnight Pass is working towards being the leader in this pet containment and transportation field, one wag at a time said a recent customer who owns every product that Midnight Pass creates.” Many Midnight Pass Products are designed and assembled in the USA and are featured in several major mail order catalogs and retail stores across America. Midnight Pass was recently featured in The Wall Street Journal for the latest in car technology with their innovative line of pet products for travel.

The company also offers other pet related travel products and was recently featured in the New York Times, Rachel Ray show, Wall Street Journal and on the CBS early news.

Be sure to visit Midnight Pass (Booth #4617) at the Interbike show to see these exciting new product introductions:

Pet Cruisers®, Wicker™, Sport™ and Pooch Caboose™ - Get out and ride your bicycle with your best friend! Midnight Pass offers the Wicker Pet Cruiser™ with the charm of yesteryear and all the patent pending safety features of the modern day. Also available are the brightly colored, padded Sport Pet Cruiser®, with safety harnesses, carry handles, phone and Ipod® pockets and a shoulder strap for easy portability. Prices range from $75.00 to $89.95. New colors and designs are being unveiled at this show.

As experienced marketers, Midnight Pass was the first to introduce the outdoor line of portable pet containment products and sold more than 100,000 units in a short period of time. The company’s products are designed in the USA and are featured in many major mail order catalogs and are available online at

More than 1000 exhibitors are expected at the Interbike International Bicycle Expo and over 22,000 buyers will review the showcase of the best most innovative products for cyclists worldwide.

For more information about this show visit and for a preview of Midnight Pass’ pet products, visit

Timeless, Innovative Products for Pets and People has created several new lines, specifically the Pet Cruisers, Pet Murphy Bed and Wicker Cruiser lines and has shipped over 100,000 pet products worldwide. Midnight Pass has speedy same day shipping from both coasts and has 24/7 toll free customer service and ordering line and visit the online catalog at

In addition to exclusive pet products, also offers consumer products for recreation, family fun and products for the home, office garden and many other useful items. The line is varied, and the quality is excellent. With same day shipping, satisfaction guaranteed and informative customer service reps always available, Midnight Pass is bound to please.

Award Winning Service and Products
No stranger to the limelight, White and Midnight Pass have won numerous awards since 1998 for excellent customer service, product innovation, high standards of excellence as well as the coveted "Top Service" award by YAHOO online shopping. The company recently won five Editors Choice awards from Cat Fancy Magazine and Pet Business in 2003, 2005 and 2006 and Midnight Pass products have been highlighted recently on the NBC Today Show, ABC Good Morning America, CBS Evening news, CBS This Morning, CNBC and CNN television networks as well as SKYMALL®, Hammacher Schlemmer®, Plow and Hearth®, Wired®, Bloomberg®, House & Garden, Newsweek Japan, Elle Décor®, Town & Country, Cape Cod Life, LL Bean, The New York Times and The Wall Street Journal.

Headquartered in Massachusetts, with additional warehouse/ distribution centers in California, Midnight Pass is a direct marketer and online retailer that has grown by leaps and bounds since its inception in 1998.

Founder Brad White, formerly the Director of Business Development at Sharper Image, envisioned something new by running his own high quality direct marketing business of products that make sense. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and excellent customer service. So far he’s been on target. With a unique product line that can't be found in most department stores, Midnight Pass offers one-of-a-kind specialty gifts and accessories for pets, home, office, garden, recreation and travel that can be viewed and purchased online at or by calling toll free (877) 844-GIFT (4438).

Sales & Distribution:
Midnight Pass® Inc, 149 Old Main St, Suite 489, Marshfield Hills, MA 02051-0489. Email: Website

Retail orders (877) 844.4400, Wholesale hotline (877) 897.7700, Int’l (781) 834-0112
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