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FOR
IMMEDIATE RELEASE October 31, 2007 Midnight Pass Unveils New Pet Products for a Happy 2007 Holiday DATELINE:
MARSHFIELD, MASS AND Chicago IL… Midnight
Pass, creators of innovative pet products to thousands of
customers worldwide, unveils several hot new items for pampered
pets and their discerning owners this holiday season. “Midnight Pass has enlarged its existing outdoor pet product base to include new and improved pet travel gear,” said Brad White, founder and president of Midnight Pass Inc. “The
company is enjoying an upsurge in wholesale orders, export demand,
television home shopping and retail sales as a result
of its thoughtful product design, rugged quality with problem
solving characteristics in its Pet Cruiser® line of
products. By the 2007 gift-giving holidays, nearly 500,000
paws will
have stepped into a Midnight Pass pet product,” White
stated. Midnight Pass is also a proud member of the American Pet Products Manufacturing Association, Inc. (APPMA), the non-profit trade association located in Connecticut. In 2007 Midnight Pass was selected by the joint MBA Product Development Program by Babson College, RISD (Rhode Island School of Design) with professors from MIT (MA Institute of Technology) to co-create a breakthrough new technology in pet containment which is scheduled to be introduced in February 2008 in San Diego. The company also offers pet bed products geared towards enhancing interior home design, such as the Pet Murphy Bed (recently featured in the New York Times, Rachel Ray show and on CBS news) which complements décor and maximizes small spaces and the Pet Pilot created by creature Leisure(r). Items to keep pets (and their owners) merry this season include: PET CRUISER® Sport™ and Wicker™ - Get out and ride your bicycle with your best friend! Midnight Pass offers the SPORT and Wicker Pet Cruiser™ with all the patent pending safety features of the modern day as well as the charm of yesteryear. The Sport version is available in the brightly colored, padded style, with safety harnesses, carry handles, phone and Ipod® pockets and a shoulder strap for easy portability. Prices range from $80.00 to $89.95. Auto Pet Cruiser™ – Like to take your pets along for a ride in the car, but concerned about their safety? The Auto Pet Cruiser™ attaches to an automobile’s seat belt and is also a fully enclosed booster seat (allowing your pet to comfortably see out the window) while safely containing him/her. Also doubles as a high quality suitcase travel kit complete with personalized name tags, fleece pad, loads of storage areas, removable food and mesh toy bags as well as travel wheels for the auto version. The fully portable patent pending design and heavy duty straps on the auto cruiser make it strong enough to use as a pet carrier as well ($99.95 - $129.95). The Wall Street Journal reported in the Cars section in July 2007 that, “Pets roaming free in cars face the same dangers as passengers who don’t buckle up. Little dogs and cats will benefit from booster seats that are secured with straps and seat belts such as the Midnight Pass Inc’s Pet Cruiser Auto™ seat. Making pets comfortable is probably the first step toward stress-free travel as well as having one less distraction on the road,”reported Elva Ramirez, columnist for the WSJ. Portfolio Pet Cruiser™ - a slimmer version of the Auto Pet Cruiser™ without the suitcase is also available for folks who desire a pet carrier that carries like a briefcase and pops up to a comfy patent pending pet carrier. Great for trains and planes too ($99.95). Pet Murphy Bed™ – As featured in the New York Times, CBS This Morning and The Rachel Ray show. A stylish, compact version of the adult Murphy bed. The Pet Murphy Bed offers a cozy and chic space for your pet to lounge, Midnight Pass’ innovative Pet Murphy Bed is the ultimate in comfort and complements your home by easily blending in with existing decor as a stylish and compact piece of wood furniture with a raised panel front. The Pet Murphy Bed is a smart patent pending sleeping solution for home and recreational vehicle owners, where pet space is limited. The durable Pet Murphy Bed is available in three colors, Black, Mahogany and (Cottage White avail Spring 2008 ) all hold up to 200 lbs ($279.95). Pet Pilot™ by Creature Leisure® - As featured on NBC’s Today’s Show” Traveling with Your Dog” segment and catering to “jet setters” around the globe, Midnight Pass offers the ultimate in convenience, quality and portability with the new Pet Pilot travel carrier. The chic new Pet Pilot™ soft-sided rolling pet carrier doubles as a backpack. Whether you’re navigating busy city streets or traveling via land, sea or air, the Pet Pilot can be used as a wheeled carrier or backpack to hold pets or gear and greatly enhance your mobility ($175.00). These
nifty pet items and many other innovative gifts may be
found online at midnightpass.com. As experienced marketers, Midnight Pass was the first to introduce the outdoor line of portable pet containment products and sold more than 100,000 units in a short period of time. The company’s products are designed in the USA and are featured in many major mail order catalogs and are available online at www.MidnightPass.com. Midnight Pass’s new products will also be included in APPMA show in San Diego,Ca in February 2008. For a preview of Midnight Pass’ pet products, visit www.midnightpass.com. Timeless,
Innovative Products for Pets and People Award
Winning Service and Products About
MidnightPass.com Founder Brad White, formerly the Director of Business Development at Sharper Image, envisioned something new by running his own high quality direct marketing business of products that make sense. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and excellent customer service. So far he’s been on target. With a unique product line that can't be found in most department stores, Midnight Pass offers one-of-a-kind specialty gifts and accessories for pets, home, office, garden, recreation and travel that can be viewed and purchased online at www.MidnightPass.com or by calling toll free (877) 844-GIFT (4438). Sales & Distribution: # 30 # |