Immediate Release March 24, 2003
Steven V. Dubin, PR Works, firstname.lastname@example.org,
THAT HAVE GONE TO THE DOGS
adds Doggles®, a unique
line of eye-protecting goggles
for canines, to its line of innovative pet accessories
MARSHFIELD, MA Increased awareness of the harmful effects the
rays have on eye health has long prompted people to be both safe
and fashionable behind
designer sunglasses. Now their pets can do the same.
a Marshfield Hills, MA based direct marketer and online retailer,
added Doggles®, a unique line of sunglass like goggles for dogs,
to its growing list of
unique pet products.
specially designed lenses that are shatterproof, anti-fog and provide
100 percent protection from harmful Ultra Violet radiation.
Due to their revolutionary
and unique design, they fit tightly - yet comfortably, around
your pet’s face by adjustable
elastic head and chinstraps. The snug-fitting, foam padded
frames will remain secure and
help prevent even peripheral sunlight and glare from posing
protect a dog’s eyes from wind,
dust and foreign objects, making them a
beneficial accessory for active dogs that love sticking
their head out of car windows,
riding in pick up truck beds or scampering through the
woods. For dogs recovering from
an eye ailment or wound, Doggles can prevent additional
injury and provide peace of
mind for owners.
come in 4 sizes from X-Small to X-Large in five cool colors for
five pounds and up, can be ordered directly from www.MidnightPass.com
for up to
$24.95 (plus $5.95 postage and handling), or by calling,
Although Doggles certainly have novelty appeal as a pet
fashion accessory, more
important benefits have been proven in action by some
very special animals. In the
aftermath of the World Trade Center tragedy, donations
of Doggles were directly
requested by the ASPCA as protective gear for search
and rescue dogs. Doggles will also
be used by the Alaskan Sleddog Kennels team in the
2003 Iditarod as protection against
glare, snow and ice storms (cataracts caused by UV
exposure are a longstanding health
risk faced by racing dogs). Recommended by veterinarians.
MADE IN THE SHADES
Although dogs, unlike humans, have natural defenses to combat UV
offer added protection to ensure their safety and continued health.
The threat of certain
eye-related diseases—such as pannus, which often affects German
shepherds, greyhounds, collies and huskies that spend a lot of time
outside—can be greatly reduced
with the use of proper UV protection.
The danger of UV radiation is also not just a summertime problem.
In fact, the intensity
of sunlight, and its glare, is stronger in the winter months. Doggles
offer a year-round
solution for keeping your pet happy and healthy.
AWARD WINNING SERVICE
MidnightPass.com is a recipient of the coveted “Top Service” award
by Yahoo! Online
Shopping as well as the “2002 Golden Web Award” for
excellence among online
merchants. MidnightPass’ many products have been spotlighted
by national media,
endorsed by experts and regularly featured in such national catalogues
as Skymall, LL
Bean, Drs Foster and Smith, Solutions and others.
In addition to its newest product, Doggles, MidnightPass.com offers
many other useful,
fun and high-quality items for pets, your home, office, recreation
and travel. To browse
the company’s full online catalog, point your browser to
can be placed using the site’s secure and easy-to-use online “Shopping
Cart” or, by phone
-- toll-free, 24-hours a day -- by calling 1-877-844-GIFT (4438).
MidnightPass.com is an online retailer developed by former Sharper
Brad White. White has taken years of product know-how and created
a service that offers
easy access to a wide range of innovative products and extreme
customer service. With a
unique product line that can’t be found in most department
stores or catalogues, the
Marshfield Hills, MA based MidnightPass offers one-of-a-kind specialty
accessories for pets, your home, office, garden, recreation and
travel that can be viewed
and purchased online at www.MidnightPass.com.