Press Release: MIDNIGHT PASS®, INC. Joins APPMA

CONTACT: Steven V. Dubin, PR Works,, (781) 582-1061

Midnight Pass®, direct marketer and online retailer of innovative pet products,
becomes the latest new member of APPMA

DATELINE: MARSHFIELD, MASS… Midnight Pass, providers of innovative and exclusive pet products to thousands of customers worldwide, has recently become a member of the American Pet Products Manufacturing Association, Inc. (APPMA).

Midnight Pass is a direct marketer and online retailer with corporate headquarters in Marshfield, Mass. APPMA is the leading not-for-profit world wide trade association made up of over 900 pet product manufacturers, their representatives, importers and livestock suppliers. Membership consists of a diverse group representing both large corporations and growing business enterprises worldwide. APPMA's mission is to promote, develop and advance pet ownership in the pet products industry and to provide the services necessary to help its members prosper.

Midnight Pass will be exhibiting and introducing new products at the APPMA Global Pet Expo at the Orange County Convention Center in Orlando, FL during February 22-24, 2007.

“Midnight Pass has joined this leading non-profit trade association for pet product manufacturers and importers for several reasons”, said Brad White, founder and president of Midnight Pass Inc. “The company will enjoy better international distribution contacts and greater buying power of benefits and services. Midnight Pass will also have the advantage of patent and trademark counsel as well as import and export distribution assistance.”

Market research, which includes data on consumer demand for certain pet products, is available to APPMA members and use of it will better enable Midnight Pass to maintain their competitiveness in a fast growing global marketplace.

According to White, “Ultimately, we’ll be better able to serve both our domestic and international customers with better designed products in a faster and more efficient manner.”

Timeless, Innovative Products for Pets and People has created several new lines, specifically the Pet Cruisers, Pet Murphy Bed and Wicker Cruiser lines and has shipped over 100,000 pet products worldwide. Midnight Pass has speedy same day shipping from both coasts and has 24/7 toll free customer service, ordering and an online catalog at

In addition to exclusive pet products, also offers consumer products for recreation and family fun such as the BlackBurn Double edged Tennis Racquet and the My First Golf set for kids. For the home and office check out the high quality Vermont built thermometers, yard, deck and garden Lazy Hill Birdfeeders and Birdhouses, feeders and much more. Travel items include the auto SOS Emergency Rescue & Safety Hammer and many other useful items.

The line is varied, and the quality is excellent. With same day shipping and satisfaction guaranteed with informative customer service reps, Midnight Pass is bound to please.

Award Winning Service and Products
No stranger to the limelight, White and Midnight Pass have won numerous awards since 1998 for excellent customer service, product innovation and for high standards of excellence for online merchants as well as the coveted "Top Service" award by YAHOO online shopping.
The company recently won five Editors Choice awards from Cat Fancy Magazine and Pet Business in 2003 and 2005 and many Midnight Pass products have been highlighted recently on the NBC Today Show, ABC Good Morning America, CBS Evening news, and CNBC and CNN television networks as well as SKYMALL®, Hammacher Schlemmer, Plow and Hearth, Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life, LL Bean magazines and The Wall Street Journal.

Headquartered in Massachusetts, with additional warehouse/ distribution centers in California, Midnight Pass is a direct marketer and online retailer that has grown by leaps and bounds since its inception in 1998.

Founder Brad White, formerly the Director of Business Development at Sharper Image, envisioned something new by running his own high quality direct marketing business of products that make sense. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and excellent customer service. So far he’s been right. With a unique product line that can't be found in most department stores, Midnight Pass offers one-of-a-kind specialty gifts and accessories for pets, home, office, garden, recreation and travel that can be viewed and purchased online at or by calling toll free (877) 844-GIFT (4438).

Sales & Distribution
Midnight Pass® Inc,
149 Old Main St, Suite 489
Marshfield Hills, MA 02051-0489 USA
Wholesale hotline (877) 897.7700, FAX: 877.844.4400, International 781-834-0112
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